Kanta Hamaguchi · Digital Marketing
Good marketing starts with understanding people.
I start by asking what the business needs, who we’re trying to help, and what they need to understand.
I’m looking to support a marketing team across content creation, social media, and e-commerce.
How I approach the work
Here are the questions that guide my work.
Understand the business
What are we trying to achieve? I clarify the goal, the product’s value, and the promise we make to customers.
Understand the customer
What does the customer need to know? I look for questions and concerns that the content or shopping experience should address.
Earn trust through the work
Does the work reflect the product and the client accurately? I listen to feedback, keep messages consistent, and use what we learn to improve.
Putting that thinking into practice
Making a multi-brand Shopify store easier to navigate
When managing multiple brands in a Shopify store, I organized the site with clear categories and dedicated brand pages. The aim was to help visitors understand the range and find relevant products without confusion.
The decision connected two needs: giving each brand a clear place in the store and making the customer’s path to a product simpler.
SKILLS IN SERVICE OF THE GOAL
How I contribute
Social Media
I plan and manage social content, coordinate campaigns, and review audience response to improve future posts.
Digital Marketing
I support digital marketing campaigns, create engaging content, and analyze performance to identify opportunities for improvement.
Video Content Creation
I create and edit short-form videos that explain products, answer customer questions, and give viewers a clear next step.
E-commerce Support
I support Shopify stores through page setup, product listings, and promotions, with attention to clear navigation and useful product information.