Overview
I have hands-on experience managing social media accounts and creating content for product awareness, customer engagement, and promotions.
I focus on turning products into clear, engaging stories that resonate with the target audience and guide them along the online journey.
What I Do
- Plan and manage content for Instagram and Facebook, including posts, reels, stories, and promotional campaigns
- Create short-form video content with clear hooks and AI narration to capture attention and maintain engagement
- Optimize posting schedules and campaign strategies based on audience behavior and engagement metrics
- Track KPIs such as reach, engagement rate, follower growth, and conversion rates to evaluate success
- Collaborate with marketing and e-commerce teams to ensure brand consistency across platforms
Strategy & Approach
I start with the audience and the purpose of the post. I plan a balance of useful product information and promotions, with a clear opening and next step. I then review audience response and adjust the content or schedule.
Selected contributions
- Planned and published content for Instagram and Facebook
- Created video content for product demos, tutorials, and promotions
- Reviewed performance metrics and adjusted posting strategies
- Created social content to support limited-time sales promotions
Tools & Skills
- Instagram, Facebook, Meta Ads, Meta Business Suite, CapCut
- Short-form video creation (Reels, AI narration)
- Content planning and analytics
- Basic e-commerce integration with Shopify
- Campaign tracking, reporting, and optimization