Overview
I support digital marketing campaigns through content creation, campaign planning, and performance review. I work with the team to connect the message and channel to the business goal.
What I Do
- Assist in planning and executing digital marketing campaigns across multiple channels
- Create and optimize ad creatives and messaging for Instagram, Facebook, and other platforms
- Track key performance indicators (KPIs) such as reach, clicks, engagement, and conversion rates to evaluate campaign effectiveness
- Analyze audience behavior and campaign performance to refine targeting and improve return on investment (ROI)
- Collaborate with social media and e-commerce teams to ensure campaigns align with overall marketing strategy
Strategy & Approach
I clarify the audience, the offer, and the action the campaign should encourage. I help choose relevant messages and channels, then review the results to decide what to adjust in the next campaign.
Selected contributions
- Supported Instagram and Facebook campaigns for product awareness and promotions
- Analyzed campaign metrics and adjusted ad creative and targeting
- Supported cross-channel campaigns that aligned social media content with e-commerce promotions
- Updated ad copy, visuals, and placement to support campaign goals
Tools & Skills
- Meta Ads / Facebook Ads Manager / Instagram Ads
- Google Analytics / Campaign tracking and reporting
- Digital content creation and optimization
- Performance analysis and KPI monitoring
- Collaboration with social media and e-commerce teams